It’s pretty amazing how quickly the world of technology moves. 20 years ago, we paid 10 cents per text message, and a cell phone was only for phone calls. Now, just about everyone has tiny computers in their back pockets that can stream movies over WiFi. Needless to say, because of the processing power in everyone hands, Google has switched over to mobile first indexing and location based search results.
Utilizing The Internet for your business
These days your website is more important than ever. When Covid-19 shutdowns started happening, businesses that were used to walk in traffic realized that they had a massive flaw in their business model. How can you serve your clients without them coming into your store? How can you meet customers if you can’t talk to them face to face?
It took a while for everyone to adjust, and there were plenty of businesses that shut down, but technology stepped up and saved the internet economy. Students learned from home, people worked from home, and consumers perfected the art of shopping online. You can even talk to your doctor online, instead of going in for a check up.
The New Norm
Instead of using the phone book, we search Google, Safari, Google Maps, or Apple Maps to find what we are looking for. Some people rely solely on the opinion of Yelp, Facebook Groups or other resources to find a trusted source that their neighbors approve of. While some businesses still spend money on newspaper & radio ads, smart businesses are utilizing the platforms where people spend most of their time.
Our business scaled immensely over the last 2 years because we made a choice to help as many businesses as we could handle to not just survive but grow during 2020 and beyond. We did this without offering quick fixes and sketchy services. Instead we offered long term solutions for real world problems. We are fortunate to have a long standing relationship with many of our clients because we get them results every month.
Too Good To Be True?
There are plenty of offers our there for quick and easy results, simple website builders, and “look how easy I did this” platforms. As with most things in life, the quick and easy route doesn’t stand the test of time. Often one needs to keep chasing the new shiny object to try to get those promised results. We prefer to do it the right way first and keep going from there.
Cannabis and Internet Marketing
Once the Farm Bill of 2018 came to fruition, CBD companies started popping up all over the place. We have had the pleasure of working with one of the largest online CBD stores since 2019. THC, Delta-9 and all of the other branches of hemp are only going to get more popular as the US continues to pass pro cannabis laws. The best thing you can do as a business owner is get ahead of the curve and start generating organic rank results now while the competition is still minimal.
From experience, I can tell you that some of the top CBD online stores are investing well over 10 – 20 thousand dollars a month on marketing alone. This is just to maintain their position in the top 3 search results for terms like cbd flower, cbd oil, and newer trends like delta-8, delta-10 and THC-O.
Cannabis Businesses and Local Search Results
Thankfully, local search results are easier to rank for than online shopping terms. Cannabiz dispensaries and other service providers with proper optimization are going to be able to generate consistent calls, clients and lead generation from local clients looking for the services they provide.
If you own any sort of business that works with cannabis, give us a call and let us help you.