2022 will be interesting for the marijuana industry. For accountant in the cannabis field, nothings as important for attracting clients as correctly digital marketing cannabis topics. In fact, doing it right will make or break an accountant looking to do the books for business owners in the industry
Steps to Market Online
Any professional who provides cannabis accountant marketing services, will stand out from the competition. Making their services the one more likely to be selected over other hard to find accountants running poorly executed campaigns.
Design a Cannabis Accounting Website to Attract Clients
Before you do anything online, you need a home base. A simple, easy to navigate website displaying your services, is the first step in digital marketing for cannabis accountants. Here you can give information on how cannabis accounting differs from standard bookkeeping, bios for your employees, full lists of services, and even have a blog with information on tips proper record keeping, and taxes.
This site will be where you target all your traffic, collect leads, and explain why your firm is the best choice for new clients. Potential clients can easily look over the website and see all the services you offer, plus enter contact information, and schedule appointments, or even speak on a live chat.
Cannabis Accounting Business Local SEO
When you think of strategy for digital marketing cannabis accounts, the most important point to consider is where everyone is going to be. Let me explain, you want to figure out where all the traffic is going online, related to cannabis, and be first one there. The best, most successful way to do this is through search engine optimization. Rank your cannabis accounting firm at the top of Google, and you get laser targeted traffic.
This is how effective SEO is, it’s like someone going into a hardware store to buy a hammer, you don’t have to convince them of anything, they’re already looking, and you are providing the solution, or giving them exactly what they want. With SEO you can get so precise, you can even geo target specific cities. It works great once setup, and traffic comes in day after day.
Social Media Marketing Campaigns for Cannabis
Once your website is completed, the next step is to set up your social media channels. Your channels must be set up correctly to stay within the bounds of the platform’s standards of terms and services. Ad accounts must be set in place, with proper columns, and tracking solutions. Often, there are third party apps required to successfully complete a campaign.
And before there are any marketing or ad campaigns ran, market research is required in full scale to determine the best targeting. Without market research, a cannabis accounting firm would just throw away money. Setup always comes before execution, so does clarity on what the target goal is. When this portion of a cannabis marketing campaign is completed correctly, you’ll slowly be able to see accurate projections of what’s to come.
Cannabis Accounting Content Marketing on Facebook & Instagram
Social media can be difficult to market on, especially when the content is cannabis related. Instagram, however, allows all things related to marijuana. Facebook on the other hand is a little more difficult, they do not allow anything drug related – but if you know what you’re doing, you can get around their restrictions
First, we create an accountant Fan Page set to their terms and conditions. If setup correctly, there should be no problem. Even posting and paid ads can be used if you stay within Facebooks guidelines. An example would be running an ad during tax season, possibly offering a discount for accountant services, with a call to action – stating if the reader has any questions, to click the link. Once at your website, you can speak about anything, and collect the client’s information. Luckily, we know the best ways to perform digital marketing for cannabis accountants.
Run Ads and Use Viral Marketing Strategies on social media, Blogs, and Websites
Once you have your social media platforms setup, your pages, third party aps, offsite pages, and anything else needed, advertising comes next. When creating ads, they must be attractive, stay withing certain boundaries, have appropriate calls to action and creatives. Ad targeting is when the real magic happens and learning, and ad platform is like learning another language. When done correctly, paid advertising is one of the most effective ways to market anything, even cannabis accounting businesses.
Website Banner Ads and Retargeting
A couple of very effective methods for attracting new clients to your accounting business website banner ads and retargeting. Website banners ads are straight forward, ads are placed on appropriate sites potential clients are viewing. As they scroll down a page, ads are scattered throughout and in time are eventually clicked. When a new prospect clicks one of your ads, they are then taken to either a contact page where information is collected, or directly to your personal accountant page where they can learn about your cannabis related services.
Retargeting happens after a customer either visits a specific webpage or enters their personal information into a contact sheet. Once their information is collected, different ad sequences begin, slowly building trust over time, and segmenting prospects more likely to hire your services from those who are not. In time, trust is built and eventually prospects are converted to clients. Retargeting is one of the most effective methods we will use to find you new clients for a cannabis accountant working with us.
Email Marketing and SMS Texting for Cannabis
The last step in digital marketing cannabis is to setup an email autoresponder and run follow up campaigns. Many people who give their information may not need assistance when making first contact, but down the road could require services.
Email marketing has the highest conversion rates in closing a product, good, or service, even more than any form of marketing or advertising. As your accountant firm emails’ potential clients, they learn to know, like, and trust you. The more they see your cannabis accounting emails in their inbox, the more they see you, the more they start to perceive you as the best selection. Emails may contain any wealth of information, stories, or tax tips, money saving tips, and various pieces of content, designed to help you build relationships, and stand out from the crowd.
We hope you found this article on the best way to market your cannabis accountant business online in 2022, thank you for reading.
If this seems overwhelming to you, don’t worry. Schedule a call with us today to discuss your business goals.