PPC for Cannabis Companies

Can Paid Ads help cannabis companies?

While there are a number of restrictions on what can and can’t be promoted through paid ads, PPC can benefit cannabis companies. Certain platforms still frown on cannabis ecommerce businesses promoting their products directly online but we figured out some amazing workarounds. Our team of ads specialists can help jumpstart your digital marketing campaigns FAST but putting your brand and products in front of interested buyers.

Most people who try to run their own ads get shut down right away. There are certain keywords and phrases that will trigger an almost instant red flag and get the ad shut down before it even goes through manual review. There are work arounds if you know what you are doing… and we do. Feel free to watch the video below by Pavel to get an example of what our ads team can do for you.

As cannabis becomes more openly accepted across the country, the restrictions on ads will eventually lighten up. Until then, you will need to hire on a team of ads experts that know how to get your ads approved.

The most common reasons for a PPC ad getting shut down are keywords and claiming health benefits. The FDA closely monitors claims about health benefits and guarantees for cures. Just as a general rule of thumb, we highly recommend that you don’t even do that, since it goes against FDA Compliance.

Having these sorts of claims anywhere in your website copy is a BIG NO NO.

What kinds of cannabis businesses can benefit from PPC?

E-commerce businesses can potentially generate tens of thousands of dollars from properly optimized ad funnels. We have successfully been running social media ads for cannabis companies for over a year now without getting flagged.

We also have agency access to the same ads platform that many of the larger “maps” companies are using. We can get you the same ads ran for half the price that they charge. We also have an in-dispensary ads network that allows us to run ads in over 1200 cannabis dispensaries and CBD shops across the country.

How have we been doing this? Unfortunately that is proprietary information that we just don’t give out for free. Contact us today to discuss PPC for your cannabis business.

Cannabis Accountants, CPA’s, bookkeepers and legal assistance can greatly benefit from an ad campaign while their site starts to rank.

Video ads on YouTube and other platforms like TikTok are a great way to build up your email list and website traffic. Using the right videos can help you avoid those pesky keyword restrictions and can be ran at a much lower cost per view than traditional pay per click ads.

Budgeting for PPC

Your budget should reflect your average lifetime client value. Our team helps with the overall strategy of the ads campaign beginning with understanding who your ideal client avatar is. Once we figure that out, we put together a plan to optimize the campaign for the best conversions, as well as a retargeting campaign to continue to run ads to website visitors that didn’t purchase on the first visit. Retargeting is also a great way to get repeat sales from customers who already bought.

If your current marketing team isn’t talking to you about client avatars or optimizing for conversions, you are probably using the wrong one. None of what we do is cookie cutter or templated. Each campaign is custom crafted to each clients needs, goals and budget.

Please take into consideration that ads can take some time to properly optimize. Often it can take some time to test ads for best results.

TESTIMONIALS

Success Spotlight

From single-shop startups to multi-state operations, our clients consistently see better rankings, more traffic, and increased revenue. The proof? Right here.

We took one client from invisible to owning the top 3 positions in local searches. Foot traffic spiked and stayed.

FREQUENTLY ASKED QUESTIONS

About Cannabiz Marketing Solutions

SEO services in general are known as the slowest form of internet advertising since the changes made to your site today could take 3-6 months (or longer) to affect your websites rank results. Some cannabis niches (like CBD oils or Delta 8) can take a vast amount of time and a large monthly budget to see any results from. Although it takes time to rank, SEO is the most consistent form of lead generation and traffic for cannabis companies. With Ad restrictions and Social Media restrictions, organic search results will drive qualified content to your site every day once you start ranking on page 1.

There are many factors to consider when it comes to ranking a site and what keywords to go after. Schedule a call with us to discuss your business and we will let you know what you can expect.

A Cannabis SEO agency focuses on cannabis SEO, which takes a good amount of understanding. A normal agency is usually a social media/ PPC marketing company that outsources their SEO to freelancers or another agency altogether. Plenty of digital marketing companies promise the world to their customers but can’t deliver because don’t understand the cannabis industry.

While we do offer a number of different services, our main focus is and always has been SEO for small businesses! The team at DOPESEO have spent a ridiculous amount of time, energy and money on training and education to stay current and at the top of our game with search engine optimization.

For everything else, we have developed trusted partners over the years that we know will take good care of you and work seamlessly in tandem with us.

We have added on team members with specific skill sets to cover all the check boxes needed to help any cannabis business scale online.

The only way we can assure our quality stays top notch is by having our SEO consultants do everything in house and passing the benefit on to you. Cannabiz Marketing Solutions has handpicked team members from all over the world. We can actually tell you what is going on with your project every step of the way because WE are working on it. Unlike other DMA’s that literally outsource all of their “SEO” to other agencies or try to hire a couple of new freelancers every couple months, we do handle it all ourselves. Because of this, we are very picky about the clients that we work with. With us, it’s about way more than running a 7 figure agency and having tons of clients. We actually care about getting our clients results.

We care about getting our clients results that generate revenue. We make sure the results we deliver justify the investment. Our core principles help us establish long lasting relationships with out clients.
Many SEO companies will send you a monthly report, and only talk to you when there’s an issue with the invoicing ( You may have had this experience already).

We pride ourselves in understanding your goals, and working with you to achieve them. While we love to communicate great news to our clients, we actually prefer to schedule at least one monthly meeting to go over the work being done and cover what’s happening next. Many of our clients are too busy to talk after a few months of SEO work…. which just means that we are doing our job 🙂

Local SEO can help a cannabis dispensary rank higher in search results, which can drive more traffic to its online platform and physical location. This increased visibility may lead to improved billboard advertising effectiveness as potential customers will be more likely to recognize the brand.

The key components include optimizing the dispensarys Google My Business listing, using relevant keywords throughout the website, generating positive reviews on platforms like Yelp or Google Reviews, creating locally-focused content, and leveraging social media platforms for local engagement.

A positive customer experience can lead to good reviews and word-of-mouth recommendations both of which enhance local SEO. Also, user-friendly website design and clear information about productsservices contribute to better user experience and improve bounce rates affecting ranking positively.

Yes, billboard marketing can indirectly influence local SEO. An attractive billboard campaign that includes the business name or website could prompt people to search for it online, increasing organic search volume which is one factor considered by search engines in rankings.

Factors that should be considered include consistency in branding across all platforms, correct use of keywords on billboards that aligns with those used in digital platforms and ensuring tracked URLs or QR codes are included on billboards leading visitors directly to their websites improving organic traffic.
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(214) 888-4364

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From real-time POS integrations to national search visibility, we help dispensaries and cannabis brands scale smarter, faster, and with confidence.
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Cannabiz Marketing Solutions

Home Grown Digital Marketing Solutions for Cannabis Professionals.

20+ years of marketing, sales meets the digital world. Find out why so many businesses trust us to help their business grow.
© 2025 DopeSEO. All rights reserved.
© 2025 DopeSEO. All rights reserved.