Can Paid Ads help cannabis companies?
While there are a number of restrictions on what can and can’t be promoted through paid ads, PPC can benefit cannabis companies. Certain platforms still frown on cannabis ecommerce businesses promoting their products directly online but we figured out some amazing workarounds. Our team of ads specialists can help jumpstart your digital marketing campaigns FAST but putting your brand and products in front of interested buyers.
Most people who try to run their own ads get shut down right away. There are certain keywords and phrases that will trigger an almost instant red flag and get the ad shut down before it even goes through manual review. There are work arounds if you know what you are doing… and we do. Feel free to watch the video below by Pavel to get an example of what our ads team can do for you.
As cannabis becomes more openly accepted across the country, the restrictions on ads will eventually lighten up. Until then, you will need to hire on a team of ads experts that know how to get your ads approved.
The most common reasons for a PPC ad getting shut down are keywords and claiming health benefits. The FDA closely monitors claims about health benefits and guarantees for cures. Just as a general rule of thumb, we highly recommend that you don’t even do that, since it goes against FDA Compliance.
Having these sorts of claims anywhere in your website copy is a BIG NO NO.
What kinds of cannabis businesses can benefit from PPC?
E-commerce businesses can potentially generate tens of thousands of dollars from properly optimized ad funnels. We have successfully been running social media ads for cannabis companies for over a year now without getting flagged.
We also have agency access to the same ads platform that many of the larger “maps” companies are using. We can get you the same ads ran for half the price that they charge. We also have an in-dispensary ads network that allows us to run ads in over 1200 cannabis dispensaries and CBD shops across the country.
How have we been doing this? Unfortunately that is proprietary information that we just don’t give out for free. Contact us today to discuss PPC for your cannabis business.
Cannabis Accountants, CPA’s, bookkeepers and legal assistance can greatly benefit from an ad campaign while their site starts to rank.
Video ads on YouTube and other platforms like TikTok are a great way to build up your email list and website traffic. Using the right videos can help you avoid those pesky keyword restrictions and can be ran at a much lower cost per view than traditional pay per click ads.
Budgeting for PPC
Your budget should reflect your average lifetime client value. Our team helps with the overall strategy of the ads campaign beginning with understanding who your ideal client avatar is. Once we figure that out, we put together a plan to optimize the campaign for the best conversions, as well as a retargeting campaign to continue to run ads to website visitors that didn’t purchase on the first visit. Retargeting is also a great way to get repeat sales from customers who already bought.
If your current marketing team isn’t talking to you about client avatars or optimizing for conversions, you are probably using the wrong one. None of what we do is cookie cutter or templated. Each campaign is custom crafted to each clients needs, goals and budget.
Please take into consideration that ads can take some time to properly optimize. Often it can take some time to test ads for best results.