Dope SEO
Digital Marketing for Cannabis Companies and Professionals
What is Retention Marketing for Dispensaries? The cannabis industry has experienced explosive growth over the past decade, with dispensaries becoming key players in local economies and evolving consumer habits. As the market expands, how to increase acquisition & retention for cannabis dispensaries becomes a critical question for operators looking to thrive amid growing competition. Customer …
Understanding the difference between brand searches and buyer intent searches for cannabis dispensaries is crucial for effective marketing. As the cannabis industry continues to grow, so does the competition among dispensaries. Recognizing how consumers search for products and services can significantly impact your marketing strategies. Key points to consider: In this article, we will explore …
Opinion – Dispensaries will lose their SMS text marketing before the start of 2025 and still have to pay for their contracts Cannabis companies are increasingly relying on SMS marketing to connect with their customers. The immediacy and personal touch of text messaging make it an ideal channel for dispensary marketing. However, the growing web …
Why do you need an age gate on your dispensary website? Ever visited a cannabis website and been greeted by a pop-up asking if you’re over 21? That’s an age gate. Essentially, it’s an age verification system designed to restrict access to individuals who aren’t of legal age to purchase or view cannabis products. In …
WTF is Schema? Schema, or schema markup, is a form of structured data that provides search engines with additional context about the content on a website. It essentially helps search engines understand your site better, which can significantly boost your online visibility. Importance of Schema for Dispensary Websites in 2024 and Beyond: In this guide, …
Harmful SEO tactics can hurt your wallet Negative SEO refers to malicious tactics aimed at harming a website’s search engine rankings and overall reputation. Unlike traditional SEO, which focuses on improving a site’s visibility and authority, negative SEO involves various strategies designed to lower a site’s domain authority and visibility in search results. Understanding negative …
Google Maps Tips for Dispensaries Cannabis dispensaries looking to improve their online visibility must understand the importance of ranking on Google Maps. This platform is a primary tool for potential customers searching for local weed shops. Higher rankings mean more people coming to your store and more sales. Implementing a comprehensive local SEO strategy is …
When did you last consider the direction content marketing is going in? Understanding where the industry is headed is as important as anything else online. Even online cannabiz owners should take these stats to heart before trying their hands at content creation. Once you know how the market moves, you can adjust your own marketing …