Dope SEO
Digital Marketing for Cannabis Companies and Professionals
What is Retention Marketing for Dispensaries? The cannabis industry has experienced explosive growth over the past decade, with dispensaries becoming key players in local economies and evolving consumer habits. As the market expands, how to increase acquisition & retention for cannabis dispensaries becomes a critical question for operators looking to thrive amid growing competition. Customer …
Understanding the difference between brand searches and buyer intent searches for cannabis dispensaries is crucial for effective marketing. As the cannabis industry continues to grow, so does the competition among dispensaries. Recognizing how consumers search for products and services can significantly impact your marketing strategies. Key points to consider: In this article, we will explore …
Why do you need an age gate on your dispensary website? Ever visited a cannabis website and been greeted by a pop-up asking if you’re over 21? That’s an age gate. Essentially, it’s an age verification system designed to restrict access to individuals who aren’t of legal age to purchase or view cannabis products. In …
Is a franchise a good idea or a total scam? The health and wellness sector is booming, with more individuals seeking natural remedies to enhance their well-being. In 2024, CBD, Kava, and Kratom franchises are riding this wave of popularity, capturing the interest of health-conscious consumers. CBD franchises are thriving as people turn to cannabidiol …
WTF is Schema? Schema, or schema markup, is a form of structured data that provides search engines with additional context about the content on a website. It essentially helps search engines understand your site better, which can significantly boost your online visibility. Importance of Schema for Dispensary Websites in 2024 and Beyond: In this guide, …
Harmful SEO tactics can hurt your wallet Negative SEO refers to malicious tactics aimed at harming a website’s search engine rankings and overall reputation. Unlike traditional SEO, which focuses on improving a site’s visibility and authority, negative SEO involves various strategies designed to lower a site’s domain authority and visibility in search results. Understanding negative …
Disputing a Suspension On Your Dispensaries Maps Listing Google Maps is a powerful tool for dispensaries, acting as a digital storefront that can drive significant foot traffic to your physical location. When customers search for cannabis products or nearby dispensaries, they often turn to Google Maps first. A suspension can severely impact your online presence, …
Google Maps Tips for Dispensaries Cannabis dispensaries looking to improve their online visibility must understand the importance of ranking on Google Maps. This platform is a primary tool for potential customers searching for local weed shops. Higher rankings mean more people coming to your store and more sales. Implementing a comprehensive local SEO strategy is …
Introduction to Local SEO VS WeedMaps Weedmaps is a significant player in the cannabis industry, acting as a leading marketing platform for dispensaries. It offers an extensive online directory that connects cannabis consumers with local dispensaries, providing crucial visibility in a competitive market. Why Local SEO Matters for Dispensaries The ongoing debate in the industry …
Setting up your local dispensary website for eCommerce and dominating the local SERPs (Search Engine Results Pages) should be done in a systematic and strategic manner. If you follow the steps below, you will reap the benefits of local SEO, attract more visitors to your website, and turn them into customers. Dispensary SEO is it’s …
Native Ecom VS 3rd Party Ecom In the ever-evolving landscape of online retail, the choice between native ecommerce and third-party ecommerce platforms is a critical decision that significantly impacts a cannabis dispensary’s online marketing and SEO results. Understanding the nuances of these options is essential for dispensaries aiming to carve a distinctive digital presence. What …
When did you last consider the direction content marketing is going in? Understanding where the industry is headed is as important as anything else online. Even online cannabiz owners should take these stats to heart before trying their hands at content creation. Once you know how the market moves, you can adjust your own marketing …