When did you last consider the direction content marketing is going in?
Understanding where the industry is headed is as important as anything else online. Even online cannabiz owners should take these stats to heart before trying their hands at content creation.
Once you know how the market moves, you can adjust your own marketing style for real growth. You may follow your intuition like most people do thinking it’s enough. It’s great you do that, but it probably hurts your results.
Nothing competes against hard factual evidence.
Real stats help will help you make a develop a strategy around your content that you can rely on. Stats are also a great at helping you figure out a budget to stick with for your website’s content marketing.
You never want to go in blindly without first determining how much you can afford to spend.
Sometimes it’s difficult to figure out by yourself, hopefully this post will help you out. Here’s the top 7 content marketing stats for 2022. This small guide is designed to help you start your year off with the right marketing plan.
1. 42% of Marketers Say Content Marketing is There Most Effective Strategy – Sourced from CMI
There are no denying results, they speak for themselves. A website can generate exceptional results with just one simple content marketing campaign.
The difference between stats on a site producing custom content and one that is not, is worlds apart.
Time and dedication are required to produce an effective marketing strategy for your content. Confidence appears to be at an all-time high in the industry. As many as 42% of all marketers believe the content marketing they do is more impactful for business than anything else.
Only 16% find their strategy ineffective. Websites who research the target market demographics are guaranteed to see an increase in leads and sales.
Content marketing for lead generation works because you’re giving away something they want for absolutely nothing. It’s not traditional marketing but is great for improving brand awareness and reputation.
Customers you get through content marketing are proven to be happier with their purchase than others. They also perceive your brand as having a better understanding of who they are.
To get bigtime results from your content, it’s going to take considerable time and effort. Still, it’s a powerful method designed to make the reputation of your brand and customer retention long-term.
Prospects who become customers also tend to show more support for the brand, due to the strong relationship built through your content.
Native advertising is known to produce faster results, it’s true, but content marketing helps the future growth of an online business, guaranteeing it sticks around.
Both B2B and B2 relations are more grounded when a company follows a consistent content strategy based on value.
You may think this topic isn’t relevant to an online cannabis store.
But for an industry where quality is everything and the potential for fraud is extremely high, custom content is a definite factor to consider when it comes to a stores longevity.
Marketing content is very effective as you’re not just about getting visitors to buy something from your site.
You get more focused on the relationship, instead you design your entire culture around content. It can be used to answer a question or solve a problem thereby creating trust and validating a customer’s needs.
After a user digests your content, they start to relate to your brand more. It’s like someone finally gets them. Brands without content simply can’t build relationships or retain customers the same way as content producing brands do.
To effectively market with content, consistency is key. People expect content to be posted regularly and missing just one post can be a disaster. Distribution is also important; it requires you share across multiple channels.
Channels include social media platforms, emails, search engines, apps, and more.
Everything created must be informative, engaging, influential, entertaining, etc. Your focus should be making content that’s better than your competitions.
2. 60% of Successful Websites Create One or More Pieces of Daily Content – Sourced from eMarketer
Like I said, consistency is the real secret behind any successful website. McKinsey & Company, a respected online retail store follows the 3 Cc of customer satisfaction – consistency, consistency, consistency.
Cannabis companies seeking the highest ROI, should set time aside every day to create new content, or hire a team to do it for them.
Websites who fail to do so, will get less traffic, leads and sales. The only way they have a chance to make it without content is through paid advertising.
With no budget or connections there’s not much you can do without content. Content is king, Robbie Richards proved that. After one month using only content, he increased traffic to his site 272% without paid ads.
Companies only doing paid ads on Google or Bing for search rankings use content too. Even PPC on Facebook uses good content for the ads. Content helps ads gains traction without violating Facebook’s terms & conditions.
A recent analytics report on Google showed that the 60% of marketers who create content daily, had an easier time collecting leads than those who don’t.
Even marketers making up the 60% who were guest blogging or using influencers to get traffic still posted every day.
Content can be podcasts, videos, infographics, and surveys. Long form posts are also great at attracting new users and collecting leads. Obviously, creators with the best results make all types of content.
3. Growth with Each Passing Year Shows a 7.8x Higher Increase for Content Marketing Leaders vs. Their Followers – Sourced from Aberdeen
Industry leaders use content marketing constantly. They use it to set the tone everyone else uses. They spend their time developing skills that make them more creative and effective.
Those at the top are constantly in the trenches figuring out changes in the field they influence.
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