Search Engine Optimization for Minnesota Cannabis Businesses
If you live anywhere in Minnesota, and are looking for a dispensary or cannabis business; all you have to do is type in what you are looking for and Google will produce geo-targeted results based on your search intent. You don’t even need to type “near me” anymore. Search Engines are going to aggregate results that they feel will best serve you based on your location.
Is Cannabis SEO in Minnesota worth the investment?
Search engine optimization is always worth the investment, but there are quite a few factors to consider. Local SEO for MN dispensaries and cannabis service providers is a smart bet and can generate consistent local traffic and customers. Brand new businesses that are just getting started online can have a hard time ranking for buyer terms if there is already a high influx of other businesses in the area.
Local cannabis marketing is going to get pretty competitive, so we recommend getting a foundation set up as soon as possible.
Web Design for Cannabis Dispensaries
Your website is your first impression, and as the old saying goes… you never get a second chance to make a good first impression. We have built dozens of cannabis dispensary websites, and well over a thousand sites in total in the 10+ years that we have been offering digital marketing services online.
Our websites not only look good, but they actually rank.
How important is it for your cannabis website to rank?
Organic traffic from a properly optimized website will allow you to generate constant lead flow and phone calls from your both your website and your Maps listings. This is all technically free traffic that you don’t need to advertise to. These are visits on your website from people that are looking to purchase cannabis. Websites that rank in the top 3 of search results get 90% of the search traffic.
Do you need WeedMaps or Leafly?
While WeedMaps, Leafly and other “menu” platforms offer an online presence, the trend for the last 2 years has seen those platforms losing at least 30-50% of their website visitors. Why? There are a number of reasons, but most consumers would rather interact with a local business than shop an online marketplace that doesn’t provide more than an online menu.
WeedMaps won’t even let you link back to your own website. They want to keep the user data to themselves, and don’t want their visitors leaving their site to shop on yours.
While having a presence on their may help, it won’t do anything to increase your overall search presence or increase traffic to your website.
SEO for Minnesota Cannabis Dispensaries
The highest search term for any cannabis dispensary right now is “dispensary near me.” Google and just about every search engine out there has switched to a mobile first geolocation format for how they deliver results. Making sure you get found online both in maps and in organic listings is more important than ever. Most people are never going to go to page 2 to find you. To be honest, most people aren’t going to go past the maps listing.
The importance of buyer intent searches
Buyer intent searches are basically very specific searches based on a specific product. If someone is searching for “Cherry Pie OG” on their phone, you can basically guarantee that they want to buy it. Most dispensaries never get the chance to optimize for strains or products, because they are using 3rd party menu systems. This is why we built Weedmart.
By having the ability to actually show and optimize your own products online, you can gain easy wins from people who are looking to purchase products that you carry.
If you run a cannabis service business, dispensary or you offer legal or accounting support to cannabiz, a properly optimized Minnesota Cannabis SEO campaign can create a consistent flow of calls, visitors and customers to your business. We know what a cannabis client is worth, and showing up on page 1 for a buyer intent search term is SO worth the investment to rank. While the search volume may not be anywhere near ecommerce searches, generating free qualified leads from your website and maps listings can bump up your revenue every month.
Digital Marketing for Cannabis Companies in Minnesota
We offer a wide range of digital marketing services for cannabis businesses in the emerging state of Minnesota. Our team can handle everything from cannabis web design, to social media and much more. We have worked with dozens of local small businesses for the past 7 years and have helped them generate consistent leads, calls and sales. We can even handle your content creation, video marketing, email campaigns and maps optimization.
Google Maps Optimization for MN Cannabis Dispensaries.
Whether you run a cannabis dispensary in Minneapolis, Saint Paul or anywhere outside of the Twin Cities, we can help your business attract local clients with properly optimized maps listings on Google, Apple and more. Local searches results are the best way to attract clients who are close to you and are looking to shop in your cannabis store. As more and more locations open up, the competition will become FIERCE. Having your maps listing build and managed the right way will keep you showing up at the top.
