Online Marketing for Cannabis Consumption Lounges.
What is a cannabis consumption lounge?
Consumption lounges are a newer business model to the US. Similar to “coffee shops” in Amsterdam, a consumption lounge is essentially a pot bar… without the liquor. There are a limited amount of licenses for consumptions lounges and the states that are open to them are basically in test mode.
They are in concept, a great place for people to get together and consume marijuana. There are all sorts of bars out there for alcohol consumption, but not too many legal venues that allow you to actually purchase and use marijuana on the premises. According to the Las Vegas Chamber of Cannabis, there are expected to be less than 30 licenses available in Las Vegas. These licenses will be highly coveted to say the least…. and the competition for organic search results will be fierce.
“In The Netherlands the term coffee shop has come to mean alcohol-free establishments where cannabis (weed, hash, marijuana) are sold and consumed. According to the Dutch Drug and Coffee Shop Law the Amsterdam coffee shops are licensed to sell small quantities of cannabis to adults over 18.” AmsterdamTourist.info
These locations are expected to be big tourist attractions for fans of cannabis.
How to market your Consumption lounge
While each state is still in the process of figuring out the rules and regulations of lounges, license owners should get a head start on at least establishing their presence online. Having a properly optimized website, maps listings and social media profiles up and running are essential to connect with hungry clients. This is also a great way to keep in touch with local customers who want to know more about the business and how they can partake in the fun.
The benefits of working with a cannabis marketing agency
For best results, we recommend you work with a company that specializes in digital marketing for cannabiz companies. Do it all agencies have to start from square one every time they take on a client in a new industry. A cannabis marketing agency understands what it takes to rank a website for cannabis dispensary searches. There are a number of different terms that do it all agencies won’t know to target or optimize for. We have the experience and the know how.
Contact us today to schedule an appointment to discuss your businesses goals.