Social Media Marketing for Cannabis Companies
Social media is probably the most over saturated but necessary platforms to use for cannabis marketing. Since there are still a number of restrictions on ads for the cannabis industry, social media is a great way to reach your audience. While there are still limitations on what you can say and promote on social, many companies find this to be their biggest traffic source.
Marketing Cannabiz on Social Media
Promoting your business on social media is as simple as creating a profile and getting people to follow your content. As long as you are not making claims about health benefits you should in the clear when it comes to compliance and FDA regulations.
The best ways to market your cannabis business on social media
Building a page on Facebook will not just draw tons of traffic to your page. Creating engaging content will draw the right people to your page and posts. Instagram is a great way to share photos, short videos, stories and short visual messages about your company, products and services. If you are not proficient in social media for cannabis, we highly recommend hiring on a team that can help.
Influencer marketing is a great way to connect with a new audience. This can be done with review videos, unboxing videos, client testimonials and much more. There are thousands of content creators out there who will review your products and share their opinions about your product to their audience. Some of them will do it as a trade for free product samples, others usually have a fee added on top of the samples. The paid content creators are generally much better than the free ones in our humble opinion.
How often should you post on social media?
There is no rule of thumb when it comes to how often you should post. Different platforms react differently based on their algorithm. We highly recommend posting at least 1x a day if you can and if you have the content available to do it.
What should you post?
We recommend switching up your posts. Sharing service, products, updates, reviews and promotions is a great way to engage your audience. This also allows you to get a good idea of what your audience interacts with more.