Cannabis content marketing, a digital marketer, and businesses worst nightmare! Finding a reliable content writer who knows the industry’s in’s and out’s can be a challenge—but not anymore!
What is Cannabis Content Marketing
From a digital marketing point of view, content marketing includes promoting a business through different forms of media such as social media, youtube adverts, podcasts, and of course, written content. But, cannabis content marketing is a little more different.
For those of you who have been in the marijuana, cbd, or hemp niche, you would have probably realized by now that it can be challenging marketing your business through traditional means. For example, cannabis businesses must be wary of what they put out and promote to the public. Content, be it blog posts, product descriptions, or Facebook advertisements, cannot make medical claims, nor can they encourage the use of a product to the general public.
Cue in the cannabis marketing content creators..
Why You Need a Solid Cannabis Content Strategy
Now, we know what you’re thinking—why on earth should a company spend that extra money on a pro-cannabis content marketer instead of someone cheaper on Upwork?
Over the last few years, I’ve had multiple cannabis and CBD companies reach out to me after numerous attempts with their newly hired content strategists and writers. And each client seems to have encountered the same problem—over and over again, writer after writer. So, what are these problems? Well, I’ve summarized them below.
- Fines and penalties: The FDA prohibits companies from marketing CBD and cannabis-based products in a manner that implies medical benefits. It is unlawful to make medical claims even if the product is derived from hemp flowers. This is why ‘the wording’ on your website needs to be on-point. Failure to do so can result in a hefty fine!
- Poor content means poor audience engagement. There’s tons of ‘marijuana’ content out there, which makes standing out from your competition even more formidable. This is when creativity is essential! A good content marketer will know how to sell and engage her audience without being too salesy.
- Unintentional false information: The world of marijuana can get complicated pretty fast. I’ve met many clients who choose to hire marijuana users to create their content. True! Marijuana users do have that hand’s on-experience, but often that’s as far as it goes. Often, many clients reach out to me as they find that their content creators create posts, website pages, and product descriptions containing false information. This is unintentional, of course, and it’s often due to a combination of factors like poor research or failure to understand the topic.
- Failure to implement on-page SEO strategies: Max, founder of DopeSEO, discussed the importance of implementing effective SEO strategies. SEO is an umbrella term that incorporates multiple pillars, all of which work in conjunction to boost the traffic generated to a website. One crucial pillar under SEO involves implementing on-page tactics that improve search engine website visibility and traffic. So, when it comes to hiring a pro-cannabis content writer—knowing how to perform on-page content optimization is key!
Now, don’t get me wrong, there are indeed excellent content writers who have some experience in the ‘marijuana niche’—and they can produce some quality work that ranks well on search engines. However, the problem is that it can be tough to come across such reliable content producers.
Solving this Marketing Dilemma
Figuring out how to get your cannabis or CBD business to the top doesn’t have to be hard. That’s why we put together a team of weed marketing pros who work know exactly how to get the job done!
Creating compelling copy and content for your website can be made easy—with the right team, of course! Reach out to us today to learn more about cannabis content marketing for pros!