Would you rather work with a company that believes in values and having an ethical relationship with clients and their competitors? We would too.
There are thousands of digital marketing agencies out there that will literally work with anyone. We are not one of those companies. We would rather turn away business from our clients competitors than take on a conflict of interest.
Why is this important?
We are really good at what we do. The reason we can offer the services and get our clients the results that they desire is because we don’t have a revolving door of clientele coming in and out every month. Digital marketing requires strategy and proper implementation. It’s not a let’s try this for a month and see what happens kinda thing.
The businesses and websites that are consistently winning didn’t achieve those results by luck. They got there because they had a long term goal and were willing to do the work to achieve those goals (or at least their digital marketing team did the work).
Cannabiz Marketing Solutions prefers to work with clients who fit a specific criteria. Obviously, having the proper marketing budget makes a difference, but there are other things that we look for within a business that allows us to figure out if we are a good fit or not.
We don’t just want your money.
I know that sounds crazy, but with all the companies out there making BOLD guarantees and offering ridiculously cheap services, we have to step up and stand out from that crowd. By the way, we highly recommend you read the fine print on those offers. Most of them will try to collect a check every month for ranking your business for your business name… which should literally only take 30 -60 days for a brand new site.
Common shady practices by other companies to be aware of.
There are plenty of web design companies that offer low cost search engine optimization to their clients as well. Most of them sign you up for Yext account and literally charge you month after month for a service that you can sign up for yourself. We also offer Yext citation services to our local clients to get them some sort of link foundation, but we continue to build new links every month outside of those. Since these companies don’t do SEO, they don’t understand the work it takes to put together and implement a proper SEO strategy.
The new “hot” trend for shady digital marketers and web designers is to put your URL and domain on their hosting account. This allows them to control the site and how it works. Often they also add in a “ownership” of the content on your site, that somehow gives them the right to delete your entire website if the contract is ever broken.
How do we know this? We have rescued over a dozen client sites from these kinds of predatory contracts. We love helping clients to get out of these situations and never put our clients in these scenarios.
What do we look for?
We prefer to work with companies that aren’t just in the cannabis industry for money. The culture around the cannabis plant runs deep, and has a different meaning for everyone. After almost 30 years of sales & marketing experience (almost 10 in digital) we have found that we work best with companies/ individuals that care about their business, their reputation and their clients.
If you are only in the industry to make a profit while giving nothing back to the growth of the industry…. please go find a marketing agency that feels the same way about you. There are plenty out there.
If you care about the culture, your community and your people…we would love to hear from you.
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