What is ADA compliance for cannabis websites?
The ADA (American with Disabilities Act) has made it quite clear that all website should be accessible by anyone with a disability. This means that just building a website isn’t good enough. Ada compliance for cannabis sites should include an audio option as well as the option for people with visual impairments to better read your site. Doing this can save your small business tens of thousands of dollars in lawsuits for discrimination.
Can you be sued for not being ADA compliant?
While this may sound like a fearmongering marketing tactic to upsell a service, the simple answer is yes. The first big ADA lawsuit was in 2019 when Beyonce got sued because her website was not compliant. Since then, there have been thousands of Federal Website Accessibility lawsuits, with a 12% bump in 2020.
The stats have increased in 2020. According to Wall Street Journal, in 2021, companies with revenue below $50 million were the targets of two-thirds of lawsuits between Jan. 1 and June 21, a shift from the year-earlier period, when the share was less than half, UsableNet said. E-commerce companies are sued most often, accounting for 74% of federal cases between Jan. 1 and June 21, the report said. Rounding out the top five categories were digital media and agencies, finance, food service and healthcare, each accounting for less than 5% of the total.
How hard is it to make your site ADA compliant?
Since there is a lot of ambiguity around what constitutes a violation, it is easier to show that you are working on making your site more compliant. Simply showing that you are attempting to make your site compliant helps.
You cant test out how ada compliance for cannabis sites works by clicking on the icon on the left hand side of our site. There are a number of options. Click around and check it out. We can do the same thing for your website.