How can proper maps optimization help cannabis businesses?
Any cannabis business can benefit from utilizing a Maps platforms. Organic traffic from page 1 results will always deliver targeted visitors to your website. Proper SEO for cannabis businesses works hand in hand with how your maps listing ranks. If you primarily provide services to a local area, maps can help you show up for people who are looking to shop in your dispensary, or are looking for a local cannabis accountant, bookkeeper or attorney. Maps optimization for cannabis companies is just one of the many services that we specialize in.
Google Maps for Cannabiz
Google Maps is one of the two most popular maps platforms. Google My Business has now become Google Business Profile. With the recent changes in how Google indexes sites, mobile results and geo location results can dominate the serps for service businesses.
Google My Business can be created for free, but it is one of the easiest setups to mess up and get suspended if you don’t know what you are doing. We have built and managed well over a hundred GMB’s for our selves and our clients.
If you are looking for someone to set up and/or manage a GMB for your business, schedule a call with us today. We have been doing GMB’s for years and can set your maps listing up for success.
Apple Maps for Cannabis Businesses
Apple Maps is the other top platform for maps. Apple Maps can be a little more complicated to set up than Google Maps. We can help you create an Apple Maps listing for your cannabis business.
What are the benefits of creating a maps listing for a dispensary?
As you can see in the image above, maps listing will always show up above organic results. This is because of mobile first indexing. Google assumes that if you are searching for a “dispensary near me” or a “business in xyz city” that you want to go there to shop or visit the location. Not having a maps listing , or not having an optimized listing can negatively effect how you are found online.
Do reviews effect maps listings for cannabis businesses?
Oh yeah. Reviews can have a huge effect on how your listing shows up in maps searches. Google is always going to try to provide the user with a result that is beneficial to what they are searching for. If your location has no reviews or bad reviews, if will negatively effect how you show up and how many people will interact with your business.
Maps Optimization for Cannabis Industry
While some companies prefer to remain hidden or hard to find, store fronts and service providers should want to be found. If you run a dispensary, seed farm, or service business like accounting, bookkeeping, legal services, etc. feel free to contact us today to help your listing get ranked up higher in maps.