How can video marketing help your cannabis business in 2022?
Videos are a great way to connect and build trust with your audience. There are hundreds of ways that videos can positively effect your marketing and how people find you. 1.3 Trillion people use YouTube and over 5 billion videos are watched on YouTube every day. While most businesses will never be able to create a Baby Shark or Squatty Potty video, there are plenty of opportunities to create videos that attract and convert viewers into clients.
Organic YouTube Marketing
Organic YouTube Marketing for cannabis businesses can be handled in a number of ways. While there are still restrictions on certain topics, you can still generate a good amount of views, subscribers and conversions from different types of videos. Informative videos, how to’s and review videos are a great way to build your brand and show off what your business does.
Review videos are a great way to showcase products and your brand. Review videos can help show off your products and can give viewers info on where to buy. If you hate doing videos yourself, there are thousands of influencers and content creators out there that literally make product unboxing and review videos ever day. After working in the cannabis industry for years, we have a database of contacts for videos that can be used for marketing.
Informative videos can be based on a number of different topics and subjects. They can be educational videos on topics, how to videos or just information. You would be amazed what a how to video or a simple “this is what this is” kind of video can do for traffic and conversions.
Video Marketing for Cannabis
As the stigma around cannabis drops and society opens up to the normalcy of using THC, the search volume for product related searches increases. “What is XYZ” will continue to be a top search, and while blog and websites will rank for written content, there are plenty of people who would prefer watch an informative video instead of read a blog post. Videos add visual and personality to a topic and can easily set you up as an authority in your industry. Cannabis videos continue to generate millions of views every year.