Can chatbots be used for cannabis marketing?
Chatbots are a quick and easy way to connect with your website visitors. As a society, we have been spoiled and want the quickest point of access for communication. There a number of people out there who simply would prefer to chat than fill out contact forms or email back and forth. Offering a chat option on your website can greatly increase how your visitors interact with your business.
Chatbots for Cannabis
Customer Service Chatbots
Just about every service website out there has a chat option. Would you prefer to wait on hold on the phone or chat with a customer service agent to quickly resolve an issue or ask a question? Many people would prefer to chat.
Live chat VS automated chatbots
If you have the staff to support a live chat option, that is always a preferred option. Many people prefer to chat with a human instead of clicking though a bunch of options in a bot. If you do not have the time or the staff for a live chat option, bots are a great way to help people find what they are looking for on your site.
Once someone contacts you on your chatbot, they automatically go into a contact list. This allows you to collect their info. The info collected usually contains their name, email, phone and so many other options. You can easily get as much info as you want from a visitor interacting with your chatbot. This allows for easy follow-up in email marketing campaigns, text campaigns, ad retargeting and much more.
SMS marketing is essentially text message marketing. While emails are a great way to deliver long form information, text messages are a great way to send reminders for meetings, promotions and other info with a URL to your site or social media platform.