Does Email marketing still work?
Email marketing isn’t going anywhere. If anything, it is still a preferred way of communication for a number of business owners. While chatbots, text, WhatsApp are more a newer way to communication, email is definitely more traditional. Emails allow you to deliver long form messaging and updates. It can also be more secure than alternate options.
What about Spam?
The best way to avoid ending up in spam is to make sure that someone on your list has actually opted in. When someone opt’s in, they agree to receive emails from you. While some programs promote email marketing as the best way to connect with potential clients, email is best used in conjunction with other marketing strategies.
The worst thing your email account can do is end up on spam list. This will negatively effect how emails get delivered. Ads and organic traffic are a great way to get someone to opt-in to your list and agree to get emails.
What kind of emails work the best for cannabis marketing?
Story telling emails connect with clients on a deeper level. Promotional emails can drive tons of traffic to your site for a sale, if you have a big enough list. Follow up emails are one of the easiest ways to send reminders about meetings or events.
How much does email marketing cost?
There are hundreds of email/ CRM platforms out there. Some start off as free and get more expensive as your list grows. Others can start off at thousands of dollars a year regardless of how big your list is. While Customer Relationship Management (CRM) software is constantly evolving, there are many options out there that can get you both deliverability and ease of use. You don’t need to hire on an Ontraport expert to manage your emails.
Copywriting is usually one of the biggest obstacles that businesses run into when it comes to email marketing. Most of us are not born with an amazing talent for writing email content. Hiring on a capable copywriter that understands your business can take a good amount of time and energy. We have a team of skilled copywriters that help with our email marketing for cannabiz.