For any law firms in the cannabis industry, the internet can be an intimidating place. It doesn’t have to be. With the right guidance, and a solid team, you’ll be able to reach a wealth of potential clients in need of cannabis law services in your area. Below are some examples of how your law firm can be marketed and advertised to hit the best targeted demographic.
Build a Specialized Website for Cannabis Law Services
Everyone working online, even cannabis law services require a website. Your website can provide useful information on everything related to cannabis laws in your state. Link your website to social media to further grow a presence, and even rank it on google.
Throughout the various pages, give information on what you stand for, your team, success stories, and the current local laws, including penalties for those found guilty of a crime. Other pieces of information which could be placed on your firm’s website is current news on the cannabis industry in your state. Include any potential bills which could further harm growers, dispensaries, and private sellers. A website is the destination you want to aim all your online traffic, without it, you have nothing.
Create a Private Facebook Groups with Law Information
While it’s true most cannabis related content isn’t allowed on Facebook, in a private group you can post anything. Traffic can also be driven to these groups, where once a user is a member, you can advertise anything you want to them for free. Host videos about the cannabis industry and local laws, create a support group for the people you represent and others as well who are going legal challenges , let members know about upcoming bills, and more.
Once a member is in the group, they tend to stick indefinitely. It’s a great place where people with similar minds can come together. Growers, dispensary owners, and other people in the cannabis industry appreciate safe places. Everyone knows, it’s only a matter of time before you get caught. Consider a group a community like place for people living in the grey area of the law.
Write Cannabis Law eBooks on Amazon
Something not often thought of are eBooks on Amazon. You can easily write a quick eBook with the countries cannabis laws, broken down by state, and what their penalties are. Have a reference to your law firm in the back of the book for the purpose of contacting you.
Other ideas could be about how to keep a grow legal, again with information leading to your law firm’s website. The reason books work so well on Amazon is they are easily ranked, even on Google. And once a customer sees your cannabis law firm in a book, it’s a psychological tactic, they instantly look at your firm as an authority to be trusted. The eBook can also be used as a gift on your firms’ website, and any lead generation pop ups or pages. It has multiple uses, and once it’s completed it only must be updated from time to time.
Rank Your Website and Reviews with SEO on Google for Cannabis Laws
Once your website is completed it can be ranked on the various search engines. Even reviews on Yelp or Google can be ranked. SEO traffic is one of the most effective methods for targeting potential clients. When ranked at the top of Google, which is seen as an authority, your cannabis law firm will also be looked at as an authority. The best part, each page can be individually ranked, meaning different infractions for example can be ranked. When someone types into the search bar, what’s the penalty for possession of a pound of marijuana in said state? Your law firm will be the first one to pop up with the specific page. Clients see that, and it’s like your firm just answered the exact question they were asking, that’s instant trust, authority, and credibility.
Leverage Off Social Media Influencers in the Cannabis Industry
A great way to get a following, and notoriety is by finding social media influencers in the cannabis industry who can advertise your law firm. Especially if you make them an offer to represent if the time ever comes, by doing so, your cannabis influencer can reach thousands of people in any area you choose. If your website has loads quality information on state laws, current news on cannabis politics, and delivers value, then you’ll attract a lot of followers who will keep coming and coming. Not everyone knows the laws, even growers and dispensaries. Write a tips guide with your law firms contact info detailing what law enforcement can and can’t do during a seize, or stop for example, an influencer can easily get it out to their followers, and people will love it.
Run Email Marketing Campaigns Sharing Success Stories
Once you gain a list of potential clients or other people interested in your cannabis law firm, start building a relationship with your email list through various ways. Different things you could do include sharing success stories, current bills and laws, tips, and tricks to not get arrested, what to do if you arrested, and introduce the different members of your firm in a friendly authoritative way. It will cause the people on your list to know, like, and trust you more than ever.
Use Online Radio Advertisements
Online podcasts and radio stations are great for advertising. Specific radio stations, and podcasts in your area can hit a large range of listeners. While a listener may not need representation in the moment, they may know someone – drugs, and arrests happen in every family after all. Audio ads can also be targeted to only play on certain stations. And with a little research it’s easy to determine which ones are listened to by individuals most likely to be interested in cannabis, and possibly breaking the law. Once again, having your cannabis law firms advertisement on an internet radio or podcast gives way to instant credibility, and authority.
These examples above are only a few of the ways to market your cannabis law services online in 2022.